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What's The Point Consulting

Focused on your "Why"



Elke Ridenour, Principal

From teams of engineers to teams of volunteers, I take people from where they are to where they surpass their goals. Show me your destination, and I will get you there, making sure everyone is on board and important details stay visible.


I’m a passionate generalist, an authentic relationship builder, and a thoughtful communicator. My job is to guide you on the path to success. I’m driven by mission and fueled by a genuine desire to see clients achieve their goals. I’ve worked in start-ups to Fortune 100 corporations; in industries as varied as manufacturing, financial services, technology and SaaS.

Here are some of the things I've done:

  • Developed and institutionalized a national quality award-winning strategic planning and execution process

  • Co-invented a cybersecurity product that doesn’t require public encryption

  • Co-founded a performing arts collegiate recruiting service


  • Turned around a failing $100+ million ERP project and led it to implementation

  • Built out departments and processes, hired people to staff them

  • Standardized and automated processes to achieve an 80% reduction in cycle time

  • Launched a SaaS recruiting site within 90 days

  • Overhauled a marketing site for SaaS within 90 days, increased traffic 200%, Google search results on 1st page within 2 weeks, converted visitors at 20%


  • Certified

    • Six Sigma Black Belt (generated $4MM+ in savings and benefits)

    • Organizational Change Practitioner (generated $2MM+ in savings and benefits)

    • ScrumMaster


Contact me today for an initial consultation and to find out how I can tailor my services to your needs.


Strategy and Alignment

Make sure your entire team is moving in the same direction. Consistently reach your goals. Keep your strategy visible.

Image by Felipe Furtado

Project and goal prioritization

Have clarity around your process. Get the most important things done. Have confidence when changes pop up.


Technical project management

Speak the language of the business and of the engineer. Clear obstacles before they derail the project. Get the results you were expecting, on time.




Tel. +1 (385) 999-1411

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